THE MICROTECHNOLOGY INFORMATION PORTAL/THE SHOW
17.03.2017
J - Entreprises de services
How can SIAMS 2018 be improved?
According to the organizing team of the fair, it is necessary to keep the 2016 figures high, but it is above all important to further improve the experience offered by SIAMS.
The experience of the exhibitors was complemented by the launching of the microtechnology information portal, which published almost 500 news (directly uploaded by the exhibitors), and the setting up of the SIAMS CLUB and its first activity, which reaped great success. But what about the fair itself? A little more than a year before the next SIAMS opens its gates, we took stock with the organizers.
Preleasing surfaces – the “puzzle” has begun
In order to better manage the demand for stands for 2018, exhibitors have already been given a “Form of Intent” at SIAMS 2016. This document was also sent to all exhibitors one month after the fair and has allowed them to specify their wishes as to stand size and placement. It is on this basis that the organizers will work out the breakdown of the halls. Based on these demands, more than 50% of the surface have already been reserved more than a year before the opening of the fair, and more stands with three open sides are required. Laurence Gygax, Account Manager, said: “We are doing our best to satisfy our exhibitors but, of course, we cannot allocate larger stands directly behind the entrance to everyone.” To increase the number of stands in the machine hall, the maximum surface (after exceptions) is limited to 64 square metres. All exhibitors concerned were contacted and all respective requests will be dealt with in March and April. The same as for the last event, marketing for all those who did not fill in the form is to commence in summer (on June 27th).
SIAMS 2018? An exciting new edition is on track!
The world of exhibitions has not ceased to amaze us. One might think that this field literally “purrs along” and that everything possible has already been done. But quite the contrary, the world is changing and the organizers of the fair are constantly looking for new ideas, so their clients (exhibitors and visitors) can benefit from participating and visiting. The CEO concluded: “We are only at the beginning of innovations, with the only limits those of our imagination… but we shall keep our feet on the ground to be certain that what we offer will always be a definite plus for our clients. We do not sell square metres, but we create and validate opportunities for our clients to meet and do business.”
Picture: Laurence Gygax and Pierre-Yves Kohler, a dynamic team in the service of the SIAMS clients.