THE MICROTECHNOLOGY INFORMATION PORTAL / THE TRADE SHOW
03.08.2018
J - Service companies
Destructured information for more targeted dissemination
While communications support for most products is strong during the marketing phase, once they are in the hands of the buyer follow-up is scanty.
RédaTech is setting out to remedy this by providing quality post-sales communications that meet user expectations.
Working on the assumption that a product’s technical documentation and customer service make an important contribution to building a business’ image, RédaTech director Yvon Cosandier aims to raise manufacturers’ awareness of the need to communicate effectively throughout the life cycle of a product. And in doing so, he does not hesitate to anticipate the disappearance of traditional instruction manuals in favour of a more modern concept for the dissemination of technical information. Is this change in terminology simply a way of dusting down often laborious-to-read technical manuals, or does it indeed conceal a concept that offers genuine added value?
Download the full article published in Eurotec.