An example to follow... (2)

Since 2021, the manufacturer of machine tool peripherals LNS has been a partner of Nigel Bailly, a mobility-impaired driver of a magnificent Lamborghini Huracan Super Trofeo EVO2.

We met Carlos Muniz, Head of Marketing Europe and Tamara Bregnard, Marketing & Customer Community Coordinator BU EU at LNS to talk about it and discover how this collaboration fits with the company's visions. Interview!

Part 2 - Exciting encounters

[...] what does your collaboration involve?

TB: We are sponsors and he inspires us. For us who work in marketing and sales, it's easy to identify and make the links, but that's obviously not enough. We want all the staff of LNS to find meaning in it. And that's the case.

CM: We want this collaboration to make sense for all our colleagues and we don't want an artificial "public relations program".

Do you organise meetings with the driver?

CM: Absolutely and traditionally this meeting takes place at the end of the season. Nigel comes to Orvin, presents his results and explains his challenges. It's a beautiful story of mechanics but above all human that commands respect. All the employees have the opportunity to meet him, ask him questions and chat in a relaxed atmosphere. We are not very active in terms of communication about this partnership. We mainly want our colleagues to find meaning in it.

TB: And that's the case! By talking to our colleagues, we see that it's very appreciated.

And what about your customers?

CM: For the moment we remain quite discreet (ndlr: at least until this interview). Even if many advances in the automotive field, especially in terms of safety, come from the competition, motorsport does not necessarily have a good image everywhere.

We want above all our approach to remain authentic. However, depending on the racing calendar, Nigel sometimes visits us during exhibitions (picture next week), and the contact with the professionals of the branch is immediate: the experts of mechatronics instantly understand the issues and the technical difficulties to overcome in Nigel's driving, and ask extremely insightful questions.

An example to follow...

Check out the other episodes of the series:

Part 1 - Collaboration

Part 2 - Exciting encounters

Part 3 - Motivation and inspiration

Part 4 - Links to products and novelties.

To find out everything about LNS : https://lns-europe.com/fr/
Nigel Bailly : https://nigelbailly.com/

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An example to follow... (2)

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