THE MICROTECHNOLOGY INFORMATION PORTAL/THE SHOW
18.03.2019
A - Machines
What people feel, think and say Tornos is
At Tornos, we want to engage our existing and prospective customers and inspire their confidence.
While machine features and specifications matter a lot in industries like ours, so do reputation, perceived value and awareness.
We want these manufacturers to experience Tornos as both a brand and a synonym for quality, productivity, precision and efficiency. As Tornos pursues these goals, the Group is guided by its strategy, vision and values. Rolph Lucassen, Tornos’ Head of Marketing Communications and Brand Management, explains the rationale behind the group’s updated brand design.
Read the interview.